Nike Air Trainer Max 91 Hyper Punch

Nike Air Trainer Max 91 Hyper Punch

Line of shoes produced by Nike, Inc.

Nike Air Max
Blazon Sneakers
Inventor Nike, Inc.
Inception 1987; 35 years agone  (1987)
Manufacturer Nike, Inc.
Website nike.com/air-max-shoes

Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified past their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores. [1]

Overview [ edit ]

The Air Max 4/Air Max 91 (Big Window)

Air Max Four/BW in its original "Persian Violet" colorway

Equally the name indicates, all Air Max shoes feature ane or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. Referred to as "Air units" or "airbags," their stated purpose is to provide superior cushioning to traditional foam while as well reducing weight. The effectiveness of the technology for this purpose is disputed; nevertheless, the shoes enjoy consequent popularity, especially among sneaker enthusiasts and collectors.

The size, design, and number of air units varies within the product line; the "retro" Air Max one only includes one pocket-sized unit nether the heel, while in the contemporary Air VaporMax, effectively the entire midsole is composed of air units with no conventional foam nowadays.

Civilization and fashion [ edit ]

The line of sneakers is pop amongst many subcultures, for example hip hop and gabber. [two]

In the mid-1990s the line, especially the Air Max 99 model, experienced such a surge of popularity in Japan that it led to a phenomenon known equally "Air Max hunting". The extremely inflated prices of the shoes led to a rash of muggings in the ordinarily-peaceful country wherein Air Max wearers were attacked and their shoes were stolen. Even used shoes were in demand, and fakes also became a problem. [3]

Models [ edit ]

Air Max 1 [ edit ]

Released in 1987 as simply the Air Max, the Air Max ane was the start shoe ever to employ Max Air technology. [four] It was marketed for running, which would continue to be the example for new Air Max designs until 2018's Air Max 270. Its upper was composed of nylon and constructed felt, with a leather version being released in 1988. The Air Max i continues to enjoy pregnant popularity with sneaker enthusiasts, with Nike releasing "retro" models employing both original and pre-existing outside designs ("colorways") on a regular basis.[ citation needed ] The Air Max 1 betwixt 2018 and 2019 has been released as a golf game shoe type called the Air Max 1G.

Air Max Light [ edit ]

Released in 1989 as the Air Max II, the Air Max Light weighed less than the original, achieved by replacing the forefoot polyurethane midsole with one made of EVA foam. Re-released in 2007, Nike has continued to release additional colorways.

Air Max 90 [ edit ]

Nike "Kiss My Airs" advertizing for the Air Max 90 in Warsaw, Poland, March 2017

Known equally the Air Max III until 2000, when it was reissued taking its name from the year of its launch. The original colourway of white/black/absurd grey with infrared was chosen to exaggerate the thickness of the sole air absorber. The upper featured Duromesh, synthetic felt and synthetic leather. Nike particularly designed a pair of Nike Air Max 90s for President George H. W. Bush. Images of the customized sneakers have been seen around the Department of Nike Athenaeum, and characteristic AIR PRES branding along with what appears to be a unique colorway.[ citation needed ]

Air Max 180 [ edit ]

Released in 1991, the Air Max 180 featured a larger air unit visible through the outsole. The engineering science was later used in the Air Force 180 sneaker. [v]

Air Max 93 [ edit ]

Released in 1993 as the Air Max 270, the Air Max 93 introduced a 270-degree air unit and colored air units to the range. Nike employed a new manufacturing processes to provide the larger and more exposed air unit of measurement greater protection. The upper featured a more sock-similar fit derived from 1991's Air Huarache sneaker. [half dozen]

Air Max 95 [ edit ]

The visual blueprint of the Air Max 95 was created by Sergio Lozano, who based the pattern of the Air Max 95 on the homo anatomy, with the spine of the shoe resembling the human being spine and the materials intended to stand for skin, ribs, and tendons. [vii] The Air Max 95 was the offset pair in the line to apply two air cushions in the forefoot and used air force per unit area engineering to fit the curvature of the wearer's forefoot. [8] The first colorway was black, neon yellow and white. Neon xanthous was used to emphasize the multiple air units. The shoe besides introduced a smaller Nike swoosh minimized in the rear side panel. Original releases featured a "25 PSI" air pressure reading on the rear air unit. Uppers likewise featured 3M Scotchlite cloth. [9]

The product was referenced in the hip hop song "Detest It or Love It" by The Game, which was a worldwide top 10 hitting in 2005. Likewise referenced by rappers Gucci Mane in the striking unmarried "Bricks" and Waka Flocka Flame on the track "Head Kickoff" in his 2009 mixtape, "Lebron Flocka James". The rapper Eminem designed a limited-edition range of Air Maxes sold for clemency. [ten]

Air Max 97 [ edit ]

1997'south Air Max 97 was inspired past high-speed Japanese bullet trains. [11] It was introduced with a sleeker, metallic silver colorway that contained a near full-length visible air unit. Uppers feature 3 cogitating lines made of 3M Scotchlite textile.

The Nike Air Max 97 is a Nike running shoe designed by Christian Tresser. It was inspired by Nippon'southward high-speed Bullet Trains and features a mix of leather, foam, and total-length visible Air. The original "Silvery Bullet" colorway released once more in the US on Apr 13th, 2017 for $160. Over 13 new colorways are hitting retailers starting August 1st, 2017.

Some of the colorways are Khaki, White/Red, Tea Drupe, Metallic Silver, B-sides Pack, Guava Ice, True Brown, Pittsburgh Steelers, Phantom, Carmine/White/Blue, Merely Do It, Elemental Pink, Desert and Sky, Luxurious Tan, Bounding main Elation, Midnight Navy, Tartan, Mustard, and Metallic Gilt.

Air Max Plus Tuned [ edit ]

1998 Air Max Plus (TN) in original "hyper blueish" colorway

Released in 1998, the Air Max Plus introduced Nike's Tuned Air system. [12] , and as such became retrospectively known as the Air Max TN, Air Max Tuned, or Air Max Tuned one (TN1). Designed by Sean McDowell, the Air Max Plus featured transverse waves inspired by palm trees, and a prominent arch shank inspired past a whale tail. The initial release featured a "Hyper Blue" colorway, characterized by a fading bluish airbrush effect. The Nike swoosh had a slightly irregular appearance equally a border was added along the inner edge, as opposed to the outer surface. [13] Although the shoe only had modest success in North America, [14] in Europe they were massively pop - peculiarly in France, where the Plus grew to enjoy iconic condition [xv] among youth culture in Paris and Marseille, where the shoe has the nickname Le Requin ("The Shark") - often anglicised into "Rekin". [xvi] Part of the shoe's appeal is both its exclusivity (for many years it was only available from Foot Locker stores) and its loftier cost. In some areas of LGBT sub-culture in France and many other European nations (most notably Germany and the United Kingdom) the Plus/TN is one of the most coveted Air Max models among foot, sneaker and sportswear fetishists. [17]

Commonwealth of australia was another major market place for the Air Max Plus - infamously the shoe became popular with gang culture and criminals, [18] to the point where wearers of the shoe were banned from some pubs [19] and clubs.

Air Max 360 [ edit ]

On January 21, 2006 Nike launched the Air Max 360, a new shoe pattern that utilized Max Air throughout the shoe's midsole. In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: scarlet for the Air Max 90, green/xanthous for the Air Max 95, and grey/silver for the Air Max 97. Similar other Air Max releases, deluxe editions were also produced. These deluxe editions lasted for well-nigh 500 miles (800 km) before their shock-absorbing properties deteriorated. The use of '360' of air cushioning is meant to ensure the shoe's longevity.

Air VaporMax [ edit ]

The Air VaporMax released in March 2017, and was the kickoff Air Max shoe to use no cream or safe whatever in the midsole or outsole. [xx] It discarded a traditional midsole/outsole design and in place used several entirely hollow air pouches, not connected to one some other and positioned in different areas in accordance with where the wearer'due south pes would naturally strike. The VaporMax sole itself has not been significantly innovated upon since its initial release, simply original shoes using the sole blueprint proceed to be released, including several "hybrids" which fuse a VaporMax sole with the upper design of an older Air Max shoe such as the Air Max 95, 97, and 360.

Air Max 270 [ edit ]

The shoe was originally released on February ane, 2018. Information technology was named "270" for the 270 degrees of visibility in the Air unit of measurement around the shoe, and was inspired by the Air Max 93 and 180 shoes. [21] It was the first Air Max shoe to be designed for lifestyle and golf game purposes rather than running. [21] Information technology likewise was the tallest Air unit to ever exist released at the fourth dimension, measuring 32 mm tall. [21]

Air Max 720 [ edit ]

One year later the Air Max 270, Nike debuted their 2nd Air unit to be designed for lifestyle purposes with the Air Max 720. As opposed to the heel-only 270 Air unit, the 720 Air unit extends under the forefoot, and is besides taller than the 270 by 6mm. New colorways of the Air Max 720 and boosted designs based on its Air unit, including the basketball-inspired Air Max 720 SATRN and a hybrid based on the retro Air More upward-tempo, proceed to be released.

Advertizing [ edit ]

The shoes were initially advertised in 1987 with a Television receiver campaign that used the Beatles' vocal "Revolution", the beginning time a Beatles vocal had been used in a Tv set commercial. [22] The following yr, Nike used the Just Practice It slogan. [23] They were besides endorsed by Bo Jackson in exchange for a $100,000 fee, with advertising agency Wieden and Kennedy coming up with the slogan "Bo knows...". [24]

In March 2018, Nike sponsored a Japanese Splatfest in Splatoon 2 to promote the newest, at the fourth dimension, of the Air Max line, the Air Max 270s. The 2 models were added in-game shortly subsequently the proclamation, disguised as shoes from an in-universe brand.

Tom The netherlands wears Nike Air Max 1 'Wolf Greyness' while portraying Peter Parker / Spider-Human being in the 2019 film Spider-Man: Far From Home .

Model history [ edit ]

Air Max models include:

The 1993 model was the first to have the fully visible heel Air unit that was visible in the back as well as on the sides, and the 1995 model was the offset to feature visible forefoot Air. The 1997 model was the first to include a full-length Air pocketbook.

Gallery [ edit ]

  • Air Max 5 CL

  • Leather Air Max 90s

  • Air Max 90 360 hybrid (2006) next to the original Air Max 90 (1990) in the original "Infrared" colorway

  • Air Max 180 in the original 1991 "Ultramarine" colorway. Visible air unit in the sole

  • Air Max 93 in the original "Cactus" colorway. Visible air unit around the heel

  • Air Max 95 (1995) next to the Vapormax 95 Hybrid (2018) in the original "Neon" colorway

  • Air Max 97 in the original "Silver Bullet" colorway

  • Air Max Plus in the original 1998 "Hyper Bluish" colorway. Tuned Air system visible in the outsole

  • Nike Air Max Plus Tuned (2018)

  • 2006 Nike Air Max 360

  • Air VaporMax Flyknit 2.0

  • Air Max 270 in the "Sail Lilac" colorway, showing the flexibility of the Air unit

  • Air Max 720 in the debut "Northern Lights Night" colorway

References [ edit ]

  1. ^ Reidy, Tess (December xiv, 2013). "Nike's iconic Air Max trainer celebrates 25th anniversary with Tinker Hatfield". The Guardian (UK) . Retrieved December 23, 2013.
  2. ^ "How A Dutch Subculture Called "Gabber" Embraced the Air Max BW". shoppersinusa . Retrieved December i, 2021.
  3. ^ Lev, Michael A. (November 17, 1996). "'Air Max Hunting' Shocks Japan -- Holdups, Beatings Blamed On Mania For Used Sneakers". The Seattle Times . Retrieved July 4, 2015.
  4. ^ "Running on Air: A History of Nike Air Max".
  5. ^ Styles, Unorthodox (2005). Sneakers: The Complete Collectors Guide. Thames & Hudson. ISBN 0500512159 .
  6. ^ Styles, Unorthodox (2005). Sneakers: The Complete Collectors Guide. Thames & Hudson. ISBN 0500512159 .
  7. ^ Cult Edge - Nike Air Max 95 Colorway Guide
  8. ^ "A Visual History of Nike Air".
  9. ^ Styles, Unorthodox (2005). Sneakers: The Consummate Collectors Guide. Thames & Hudson. ISBN 0500512159 .
  10. ^ "People: Eminem, Gong Li, Keith Richards - Arts & Leisure - International Herald Tribune". New York Times . Retrieved December 23, 2013.
  11. ^ Styles, Unorthodox (2005). Sneakers: The Complete Collectors Guide. Thames & Hudson. ISBN 0500512159 .
  12. ^ Styles, Unorthodox (2005). Sneakers: The Consummate Collectors Guide. Thames & Hudson. ISBN 0500512159 .
  13. ^ "Nike Reveals the Untold Story of the Nike Air Max Plus". November 20, 2017.
  14. ^ Richardson, Marc. "Tuned Up: A History of the Air Max Plus". Grailed.
  15. ^ Caruso, Cecilia. "The sneaker of subcultures: the history of the Nike Air Max Plus 'Tn'". NSS Magazine . Retrieved Oct 20, 2020.
  16. ^ "Nike TN Air Max Plus: A Complete Guide" . Retrieved Jan 25, 2022.
  17. ^ Eror, Alexs. "Scally Lads Are Gay Brits Who Like to Odor Stinky Socks and Have Sex in Tracksuits". Vice . Retrieved August 16, 2015.
  18. ^ Filippa, Gabe. "HOW THE NIKE AIR MAX PLUS BECAME THE KINGPIN Downwardly Under". SneakerFreaker . Retrieved Baronial 16, 2021.
  19. ^ "Nike Air Max Sneakers Banned from Australian Bar". The Shoe Game . Retrieved August 2, 2020.
  20. ^ Turner, Christopher (Editor-in-Chief) (March 22, 2017). "In celebration of Air Max Twenty-four hours on March 26, 2017, here's a brief history of Nike's Air Max series | Circuitous CA". Circuitous Canada. Circuitous Networks . Retrieved June xvi, 2021.
  21. ^ a b c "Eight Things You lot Should Know Nigh the Nike Air Max 270". Nice Kicks. January 9, 2018. Retrieved March 4, 2020.
  22. ^ Wong, Glenn K (2012). The Comprehensive Guide to Careers in Sports . Jones & Bartlett. p. 232. ISBN 9781449602031 .
  23. ^ Carbasho, Tracy (2010). Nike . ABC-CLIO. p. 15. ISBN 9781598843439 .
  24. ^ Cashmore, Ellis; Ernest Cashmore (2010). Making Sense of Sports . Taylor & Francis. p. 423. ISBN 9780415552202 .

External links [ edit ]

Nike Air Trainer Max 91 Hyper Punch

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